Supported by Qantas, American Airlines and Wine Australia and featuring appearances from some of Australia’s biggest celebrities, the campaign is the largest Tourism Australia has run in the United States since Paul Hogan’s famous Come Say G’Day ads more than 30 years ago.
In association with Qantas and Tourism Australia, Travel weekly ran a marketing campaign and competition in parallel with Tourism Australias new DUNDEE tourism advertising.
I was asked to create a logo and banner ads as well as a competition website.
Many logo options were considered and eventually Qantas and Tourism Australia decided on a typographical layout only. The name of the campaign changed several times, which also meant the logo changed with it.
I supplied mock ups of the website that I created in sketch and was later asked to translate these designs into a WordPress site.
As well as designing and building the site I also managed the content upload and weekly updates myself.