The first year of the Aspire Awards marked a special occasion for the brand and as the event was new, it required a logo
The team behind leading luxury trade title Aspire hosted the brand’s first standalone awards ceremony. The Aspire Awards celebrated and recognised the best brands and people in luxury travel. The awards, held at St Pancras Renaissance in London, were attended by 300 people.
I mocked up various styles of lockup that included the brands main logo. Once things were narrowed down the final logo was produced as a vector and used in digital and print materials.